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Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, by Patrick Van Der Pijl, Justin Lokitz, Lisa Kay Sol
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This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
- Sales Rank: #12453 in Books
- Published on: 2016-09-13
- Original language: English
- Number of items: 1
- Dimensions: 9.60" h x .60" w x 7.50" l, .0 pounds
- Binding: Paperback
- 272 pages
Review
“The world around you – and your business – is filled with uncertainty. But, within that uncertainty exist enumerable opportunities to design (or redesign) game-changing businesses. These opportunities are there for the taking, if you know how to look for them.”
—Design A Better Business
“The beauty of taking a design approach is that everything starts with the human factor. You base your entire discovery process on a real need about real people. If you try to build a business that’s not grounded on that, you’re building the business on sand.”
—Corey Ford, Founder and Managing Director, Matter Ventures
“Designers learn that you don’t have to wait for someone else to make changes. In the context of sustainability and resource scarcity, we need 6 billion more people that think like this to make positive change. Let’s introduce the design process to education, in kindergarten and on up. Somewhere between kindergarten and twelfth grade, we tell them that they can’t do this anymore.”
—Nathan Shedroff, Founding Director, Design MBA Program
“Using the 5 bold steps vision we were able to co-create our “strategy on a page,” linking the purpose and vision to clear strategic priorities provided clear direction, and ensured that everyone across the bank would interpret and explain the strategy consistently. That strategy on a page still guides us today.”
—Dorothy Hill, VP, Strategy, ING Bank
“Taking advantage of our innate ability to see – both with our eyes and with our mind’s eye – in order to discover ideas that are otherwise invisible, develop those ideas quickly and intuitively, and then share those ideas with other people in a way they simply “get.” Welcome to a whole new way of looking at design in business.”
—Dan Roam, Author, The Back of the Napkin
“Story” has become a buzzword, but that’s just story with a little “s.” What I’m talking about is story with a big “S”: the art of communicating your ideas using a persuasive narrative structure. It’s a story that has a beginning, middle, and end, and uses dramatic principles of tension and contrast to move your audience to a different state of thinking, feeling, and acting.”
—Nancy Duarte, Author, Founder, CEO, Duarte Design
“Nowadays an increasing number of business schools are teaching business model innovation as well as the tools for design and innovation. But we are still very much at the start.”
—Alexander Osterwalder, Co-Founder Strategyzer, Lead Author of Business Model Generation and Value Proposition Design
From the Back Cover
Whether you're a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, Design a Better Business is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create value from uncertainty.
Design a Better Business introduces readers to the double loop design process, a practical approach to creating and growing value using collaborative and generative practices that anyone can learn and immediately try with their organizations. You'll learn personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
With detailed visual guides to over 20 strategic tools and 48 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, Design a Better Business is the most comprehensive and practical guide on how to launch and sustain innovation as a discipline in your organization.
www.designabetterbusiness.com
FILLED WITH PERSONAL STORIES AND EXPERIENCES FROM 30 DESIGN PRACTITIONERS AND THOUGHT LEADERS
8 CHAPTERS
48 CASE STUDIES
20 TOOLS
24 DOWNLOADS
7 CORE SKILLS
30 DESIGNERS
36 HACKS
>150 VISUALS
About the Author
Patrick van der Pijl is CEO of Business Models Inc. and producer of the worldwide best seller Business Model Generation. He is passionate about helping entrepreneurs, leaders, rebels and corporate companies to innovate their business model and design a future strategy.
Justin Lokitz is the co-author of Design A Better Business: New Tools, Skills, and Mindset for Strategy and Innovation, a strategy blogger and frequent contributing author, as well as an experienced strategy designer and managing director of the Business Models Inc. offices in San Francisco and Silicon Valley, CA USA. He has 16+ years of experience of managing product strategies for large, multi-national corporations, like Autodesk and Oracle, as well as several startups.
Justin has a MBA in Design Strategy, from California College of the Arts, a BA in Environmental Science and Geography, from University of California Santa Barbara, as well as professional certifications in software development and product management, from University of California Berkeley
Maarten van Lieshout is partner at Thirty-X. He has applied visual thinking at an early stage for a Dutch idea factory, turning ideas into visual and tangible experiences. He always brings a new perspective to the table - and always stimulates others to get involved in the action.
Erik van der Pluijm is founder and creative director at Thirty-X. He is passionate about visual thinking and making complex things simple. He mixes design, code and strategy, using his experience from art and design, artificial intelligence, computer games, and the startup scene.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Every company, non-profit and community leader needs this book!
By Denise Brosseau
Finally! One book that brings together all of the amazing tools that we need to create better businesses, run better meetings and build better futures. Lisa and her co-authors have compiled a fantastic resource guide that is not only beautifully designed but also puts everything you need right at your finger tips -- with fast passes, checklists, tips, and guidelines for every step of your design journey. Their double-loop landscape lays out the entire process to follow to build your team, establish your point of view, understand your customer's world, ideate, prototype and then scale and validate your ideas. If every company, non-profit and community used this book, we'd have a lot more happy customers, clients and community members the world over. Get started today - buy this book! I'm sure you'll love it as much as I do.
1 of 1 people found the following review helpful.
Great work, exceeded my expectations, w/ some room for improvement
By kattanh3
It should come as no surprise that the DBB book is very well designed and presented. It's beautiful. But just like Branding itself, there has to be some substantial defendable underlying value first, only then does a great branding performs very well.
I doubt that I represent the intended customer since I develop strategy tools myself and purchased the DBB book for research purposes. I started reading the book and was prepared to be overwhelmed with tons of tools that will add noise instead of clarity... a typical magazine reading experience. I was totally wrong!
The book was surprisingly well balanced not overwhelming. I am an advocate of visuals especially when they add value by simplifying, explaining, and drawing the eyes attention... but maybe it was a tad more distracting that it should've been in some instances. The value of the visuals while explaining the tools, process, concepts, & interviews were spot on, but less so with the whiteboard doodle explainer style. That only makes sense to me in video format. the flow and substance were commendable though.
Overall, a great manual and process that points to great tools, just I would recommend using those you need only in order to avoid being overwhelmed. The only thing this book lacks is a better marketing of its original work, the footers indicate that some of the tools were created by the authors. These original works should be celebrated more prominently. Overall, great job!
2 of 2 people found the following review helpful.
Meaningful content, comprehensible delivery, crafted with a designer's eye...
By david chin
I just want to keep turning pages...not because I'm sick of what's in front of me, but because I am excited for what is next to come.
Meaningful content - with a comprehensible delivery - crafted with a designer's eye in mind...All around delight.
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