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The Bride Factory: Mass Media Portrayals of Women and Weddings, by Erika Engstrom
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In response to the growing scope and popularity of wedding-related offerings and the media attention given to celebrity and royal weddings, The Bride Factory critically examines various bridal media outlets, artifacts, and the messages they convey about women today. The book departs from conventional wisdom and other treatments of the bridal industry as a scholarly topic by revealing how media portray women in modern American society, and how these portrayals reflect feminism and femininity and illustrate the hegemony created by these media. The book discusses the portrayal of women as brides in media coverage throughout history; the various forms of wedding media, including print, television, and the Internet; how bridal media forward ideals of feminine beauty; how reality wedding programs depict brides – and the new «bridezilla» – as agents of control over their perfect day; the role of men in wedding planning; and the extent to which the white wedding ideal is embraced or resisted, with special attention given to alternative wedding media.
Cohesive and multidisciplinary in its approach, The Bride Factory is the first major publication to shed critical light on bridal media and their feminist implications.
- Sales Rank: #980254 in Books
- Published on: 2011-12-28
- Original language: English
- Number of items: 1
- Dimensions: 8.75" h x 5.75" w x .55" l, .95 pounds
- Binding: Paperback
- 300 pages
Review
"Overall, Engstrom is very thorough in her research and analysis of the wedding industry and in discussing the way the mass media have both glamorized and magnified the importance of the traditional white wedding in today's society." - Journalism and Mass Communication Quarterly
"It offers much with which media scholars might grapple, and it would be a valuable addition to the reading list of graduate seminars covering critical cultural theory. Everyone from the beginning graduate student to the veteran scholar could benefit from reading Engstrom's rich volume." - Journalism History
"Overall, the book is a fascinating look at changes in weddings over time, including a view into such popular culture events as the various English royal weddings of recent history and Grace Kelly's wedding (Hollywood royalty, if you will). With interesting discussions about feminism and femininity, Engstrom's book is appropriate to this point in our culture when many women are pondering how feminism is changing." - Popular Culture Review
"University of Nevada professor Erika Engstrom has written about the world of weddings for MRTW and other periodicals. now she has put all her research together in The Bride Factory, and it makes for a compelling read about one of the most significant traditions in society--any society. This book is about the evolution of the wedding in the United States--as in the highly lucrative wedding product business and its allure for so many of today's brides." - Media Report to Women
About the Author
Erika Engstrom earned her PhD in mass communication from the University of Florida and teaches in the Department of Communication Studies at the University of Nevada, Las Vegas. She has published many articles related to wedding media.
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